Archive for February, 2009

Touchatag: The Interactive Advertising Opportunity

Posted in Show and Tell on February 27, 2009 by dschung

Alcatel-Lucent announced plans to enhance its Touchatag service, which uses a combination of Radio Frequency Identification (RFID), unique barcodes, and Near Field Communications (NFC) to create targeted, interactive advertising. Essentially, a consumer could use a NFC-enabled cell phone device to receive information about different products by simply touching the device to a “tag.” Here are some examples pulled directly from the story:

Just think of the possibilities. If a shopper walks by a shoe store and sees the latest Manolos in the window, she can scan the tag in the display with her NFC-enabled phone and be presented with a Web site offering full product information, pricing, user comments and ratings. If she goes into the store she can scan a tag on the shoe itself and get instant access to inventory, available colors, pricing, maybe even a discount for having scanned the product.
Or imagine walking down the aisle in a supermarket and scanning an item, and being presented with a list of recipes — and other necessary ingredients — to create that perfect meal. A consumer might also cross reference a database to ensure that the suggested food items contain no allergens.

The real benefit for advertisers, besides offering a more “interactive” experience for the consumer is the ability to track information pertaining to specific individuals. (Read more).

— Bob


Newspapers need your Twitter followers!

Posted in 1 on February 26, 2009 by dschung

Posted in 1 on February 23, 2009 by dschung

Hey, everyone! It’s Monday again, so let’s get excited about our discussion today. Chas and Justin are our discussion leaders again this week, and we have some very interesting articles to discuss. Also, thanks for the posts on your S&T! I am excited to hear your views on the medical team tweeting, newsmixer’s approach to “news” etc. Looking forward!

Interactivity and Education

Posted in 1 on February 22, 2009 by dschung

Hey all – I wanted to share this story on Twitter being used in medical education – specifically, Twittering during a surgery!

Check out the Tweets here (look for ones dated 2/9) and the Tweetstream here. The group has another live surgery tweet scheduled for March 6.


News website incorporates Facebook, innovative interactive features

Posted in 1 on February 22, 2009 by dschung

We’ve talked a little bit about feedback on news websites; well here is a site that takes the “comment box” a step further by incorporating Facebook accounts.  Here’s an excerpt from the full story that explains how the site operates:

It works like this: A person logs onto the site ( using their Facebook ID. A list of stories — including headlines and news teases — is displayed. On the right rail are “quips,” Facebook user comments accompanied by profile pictures. Users can pose questions in a particular story: Each paragraph provides a little pop-up featuring queries along with answers. Readers also can write a letter to the editor providing a “thoughtful view in 250 words or less.”

The site can also be personalized based on social network. Says Gordon, “If people in your social network have participated on the site (posting a quip, question or letter), there is a section of the home page that displays the most recent activity by your friend and a summary of other activities by your friends.”

I’ve always found the comment feature on news websites to be a bit disappointing.  While it can be fun to converse with other readers, I see little evidence that the majority of news producers actually read the comments on their news stories.  It seems that Newsmixer seeks to overcome this common deficiency.


— Bob Zuercher

Is this interactivity?

Posted in 1 on February 20, 2009 by dschung

The Gang:

Here is an interesting game online that may be interactive or is it really?

I think that it is somewhat interactive but not fully let me know what you think.


My Show and Tell This Week

Posted in 1 on February 20, 2009 by dschung

You can all find my show and tell this week here.

Here’s an excerpt:

Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths. It’s almost impossible to get noticed, except by hecklers. And why bother? The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook, or Twitter.


The author goes on to make his case which, in the end, is overstated. Sure, blogs are less of a sensation than they were a few years ago, but that is only because we have developed even newer ways of delivering the same content. That doesn’t mean don’t blog, it just means that blogging alone might not be enough.

If you are interested, you can check out my blog here. It has nothing whatsoever to do with journalism or interactivity. But, it is full of my ramblings. You all know what those are worth.