Archive for April, 2009

Cop slips up on status, reveals real motives

Posted in 1 on April 27, 2009 by dschung

A British cop is under investigation for publicly declaring how eagerly he anticipated the joy of beating protesters at the G20 meeting on Facebook. He appears to have missed the day of training where the instructor told the rookies not to do this kind of thing.

TiVo Ads Get Interactive

Posted in 1 on April 27, 2009 by dschung

TiVo and other video recorders are adding ads in unexpected places. That’s right; the company who set out to zap ads is now actually working with advertisers to reach more customers. Obviously, this is profit-driven.

“What we love about it is, if you think about it, the remote control and DVRs have really been a marketer’s worst nightmare,” said Anne Jensen, brand-building director at Unilever. “What we’re doing with ITV is, we’re actually making the remote control our friend.”

The ads – showing up on menus and when programs are finished or paused – are considered interactive because they ask the viewer to do something. This could be something simple like “click to learn more” or something more complicated, like desiging a car. Some ads even track how long a viewer spent with it.

Read more here.

– Chrissie

Detroit newspapers using “plastic” in 2010

Posted in 1 on April 27, 2009 by dschung

–Chas

Text to TV and UGC – Justin Allen

Posted in 1 on April 26, 2009 by dschung

MTV, MuchMusic, American Idol, SpikeTV, Extreme Makeover Home Edition, etc. all using Text to TV
The Future of participation TV

Heres How

http://www.textyourtv.com/
http://www.firetext.tv/

Where do we go from here.
User Generated content?
http://www.ireport.com/

Will podcasts replace professors?

Posted in 1 on April 26, 2009 by dschung

This month’s Atlantic magazine quotes a study showing that students who listened to podcast lectures did better than students who actually attended class: “iPods are as ubiquitous on today’s college campuses as pens and notebooks, and they may make better learning tools. Students who listened to a lecture podcast and took notes scored far better on exams than students who attended the class in person. A majority in the podcast group also listened to the lecture more than once while studying, gaining an edge on peers who may or may not have been napping in the lecture hall.”

–David

Personalized Food Pyramid

Posted in 1 on April 20, 2009 by dschung

We probably all remember the food pyramid from our elementary school days. What you may not realize is that the food pyramid has had its fair share of controversy, from criticism of the portion sizes to allegations that the USDA was influenced by food production associations.

In 2005, the USDA announced a new, upgraded verision of the food pyramid called “MyPyramid”, with a focus on personalization. The food guide pyramid gave a one-size-fits-all set of recommendation. In contrast, MyPyramid has 12 sets of possible recommendations, with the appropriate guide for an individual selected based on sex, age group, and activity level. Users can log on to the Web site to see their personal recommendations.

While there, they can also use the menu planner. Choose a food, plug it into the planner, and you’ll get a calorie count and be able to see whether you’re meeting daily goals. The site also allows users to e-mail menus, assess and track food intake and assess and track physical activity levels. The targeted companion site for kids even has some games to teach kids about nutrition.

– Chrissie

Blogger Harassed By Detective

Posted in 1 on April 20, 2009 by dschung

A Florida blogger is investigated for daring to criticize …his pastor.

These graphs tell the story:

A blogger critical of First Baptist Church Pastor Mac Brunson wants to know why his Web site was investigated by a police detective who is also a member of the minister’s security detail.

Thomas A. Rich also wants the Jacksonville Sheriff’s Office to explain what suspected crimes led Detective Robert Hinson to open the probe into his once-anonymous Web site.

Rich also wants to know why Hinson revealed his name to the church despite finding no wrongdoing. Hinson obtained a subpoena from the State Attorney’s Office requiring Google Inc. to reveal the author of the blog.

Rich’s unmasking led to an eventual trespass warning banning the longtime member and his wife from First Baptist, despite the fact that Brunson and a top church administrator conceded the blog never threatened violence.

The rest is here.